The efficiency of mobile app marketing strategies depends on some fundamental issues. If you want to succeed, you need to follow several easy steps that will let you tune a beneficiary strategy and enable a profitable mobile marketing app campaign. Step 1 – Get Prepared for the Launch There is…

Many app developers tend to make a common mistake without having a clear understanding of eCPM meaning. Most of them opt for eCPM as the only metrics to evaluate some of their key parameters as well as enable analysis of ad format, network and inventory. However, a few of them…

Those who already have experience of launching a new startup are well aware of all obstacles that may occur when developing and promoting a mobile application. It may take much time before you earn your first dollar. Making money from the app is not as easy as it may seem…

For many rookies entering the niche of mobile marketing seems to be a tough challenge considering a wide range of different abbreviations and terms. The way some professionals speak sounds more like a foreign language to the majority of startups. For this reason, we decided to collect the most commonly…